Thursday, June 9, 2011

Sydney Ice Bear in perspective

It has been a phenomenal week, with the Sydney Ice Bear’s impact being much greater than we ever thought possible.

To recap, we craned it into position at 2.30am last Friday morning:

Started carving at 7.30am:

And completed carving at 12.30pm that day:

Each night it has been complemented by the Vivid Festival’s illumination of Customs House, seen well on this 360 degree image of the ice bear in the middle of the Customs House forecourt.

Then on Sunday as the ice bear started melting we had a public rally at which Katie Noonan performed:

Followed by an ice carving masterclass on Monday:

The story has gone round the world from the Times of India to Xinhua Newsagency - see the clip here.

I am still trying to digest how we have achieved so much media and public attention, but it appears to be a mix of the incredibly power of this art installation and the skill of the media and marketing company Momentum2.

Catch it if you can before it leaves Customs House on Saturday.

Julian Bickersteth
Managing Director

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